STEELWOOD

Concept

• Today we are living a period of deep change in which everything seems to be marked by intense time acceleration which in combination with the action of the economic crisis, has crumbled every life and every form of stability. From this it has burned a real revolution of lifestyle, a metamorphosis of the living concept. SWC’s aim is to get and interpret this above mentioned change. SWC Collection was born in 2010 und it is undertaking an intensive process of stretching Brand which could create a conceptual approach which measures up against the living evolution. From the beginning Steelwood Collection is characterized by the use of materials, wood and metal, which achieve the combination of the vintage style with a more dynamic one. This should represent the constant change of the present time. However it needed, an additional step; today the living style has become a unique and complex unit branched in its various aspects: not only the FURNITURE but also the CLOTHING and the LIVING STYLE. SWC Collection has decided to engage in these three areas with the creation of 360° living brand.

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TIMELINE